Nina Fomina

Montréal, QC

Bachelor of Commerce (BComm)

Major in Marketing, Minor in International Business

Toronto, ON

Ontario Secondary School Diploma (OSSD)

Toronto, ON

• Managed the restaurant's Instagram account, creating and posting content to promote the business and engage with customers.
• Created Instagram stories, reels, and posts to show menu items, promotions, and restaurant events.
• Greeted and seated guests, creating a welcoming first impression in an upscale environment.
• Communicated with restaurant staff during busy hours for smooth service.

Toronto, ON

• Monitored key performance indicators (KPIs) to track sales performance and support store goals.
• Introduced creative product sampling ideas that were implemented as part of the store's promotional activities.
• Designed creative, visually appealing window displays to attract customers.
• Assisted customers in finding the right products, processed sales transactions accurately, and ensured the store was well-stocked and organized.

International Market Entry Strategy – GURU Energy

Concordia University | COMM 211 | November 2025

• Analyzed the German energy drink market, identifying consumer trends, competitive opportunities, and target demographics.
• Developed a market entry strategy covering exporting, distribution, pricing, and digital marketing.
• Evaluated international trade risks and sustainability considerations to support business expansion recommendations.

Innovation Strategy & Business Development – Student Food Insecurity

Concordia University | COMM 219 | November 2025

• Evaluated innovative business solutions through market research, financial analysis, and student feedback.
• Collaborated on a business proposal for a student-run food co-op, developing recommendations for budgeting, marketing, and implementation.